advertising copywriter
ISCO: 2431. Skills: 35. Essential: 12.
Essential skills
Supporting skills
- analyse consumer buying trends
- analyse cultural trends
- apply desktop publishing techniques
- conduct search engine optimisation
- coordinate advertising campaigns
- create storyboards
- desktop publishing
- develop media strategy
- draft press releases
- evaluate advertising campaign
- evaluate writings in response to feedback
- give live presentation
- lay out digital written content
- manage budgets
- perform market research
- perform media outlets research
- practice humour
- printing techniques
- proofread text
- social media marketing techniques
- types of media
- typography
- use word processing software