creative director
ISCO: 2431. Skills: 39. Essential: 18.
Essential skills
- advertising techniques
- assess each stage of the creative process
- brainstorm ideas
- coordinate advertising campaigns
- copyright legislation
- define creative components
- desktop publishing
- examine advertisement layout
- give live presentation
- graphic design
- identify customer's needs
- manage budgets
- manage creative department
- manage staff
- manage workflow processes
- meet expectations of target audience
- provide input to collaborators to guide their work
- select artwork developed by staff members
Supporting skills
- adobe creative suite
- analyse consumer buying trends
- analyse cultural trends
- apply desktop publishing techniques
- approve advertising campaign
- CAD software
- create advertisements
- create media plan
- design management
- develop media strategy
- evaluate advertising campaign
- manage the handling of promotional materials
- media planning
- perform market research
- perform media outlets research
- perform project management
- receive actors' resumes
- recruit employees
- train employees
- types of media
- use CAD software