brand manager
ISCO: 2431. Skills: 43. Essential: 31.
Essential skills
- apply social media marketing
- apply strategic thinking
- carry out naming strategies
- carry out sales analysis
- channel marketing
- company policies
- comprehend financial business terminology
- consumer goods industry
- coordinate advertising campaigns
- create annual marketing budget
- create brand guidelines
- define brand identity
- design brand's online communication plan
- execute marketing plan
- have computer literacy
- identify new business opportunities
- implement marketing strategies
- implement sales strategies
- lead the brand strategic planning process
- maintain financial records
- manage brand assets
- manage staff
- organise participation in local or international events
- perform brand analysis
- perform customers’ needs analysis
- perform market research
- plan marketing campaigns
- sales strategies
- select optimal distribution channel
- set brand positioning
- stimulate creativity in the team
Supporting skills
- build rapport with people from different cultural backgrounds
- carry out event management
- conduct search engine optimisation
- employment law
- international business
- maintain relationship with suppliers
- manage budgets
- perform multiple tasks at the same time
- plan new packaging designs
- price product
- seek innovation in current practices
- services marketing