advertising specialist
ISCO: 2431. Skills: 42. Essential: 12.
Essential skills
- advertising techniques
- brainstorm ideas
- copyright legislation
- develop creative ideas
- develop digital content
- develop professional network
- give live presentation
- identify customer's needs
- liaise with advertising agencies
- perform market research
- persuade clients with alternatives
- receive appropriate permissions for use of recorded audiovisual examples
Supporting skills
- advise on market strategies
- advise on public image
- advise on public relations
- analyse consumer buying trends
- analyse cultural trends
- approve advertising campaign
- assist in developing marketing campaigns
- brand marketing techniques
- collaborate in the development of marketing strategies
- coordinate advertising campaigns
- create advertisements
- create media plan
- define brand identity
- develop media strategy
- develop public relations strategies
- draw conclusions from market research results
- evaluate advertising campaign
- examine advertisement layout
- follow a brief
- graphic design
- manage budgets
- marketing principles
- media planning
- media studies
- meet expectations of target audience
- monitor media industry research figures
- perform media outlets research
- public relations
- publishing market
- types of media