advertising media buyer
ISCO: 2431. Skills: 32. Essential: 13.
Essential skills
- buy advertising space
- copyright legislation
- develop professional network
- digital media
- identify customer's needs
- manage budgets
- manage contracts
- media planning
- meet expectations of target audience
- negotiate terms with suppliers
- present arguments persuasively
- study sales levels of products
- types of media
Supporting skills
- advertising techniques
- analyse consumer buying trends
- coordinate advertising campaigns
- create media plan
- create media schedule
- demography
- develop online community plan
- document interviews
- draw conclusions from market research results
- evaluate advertising campaign
- interactive media
- manage online communications
- marketing principles
- media studies
- monitor media industry research figures
- negotiate buying conditions
- perform media outlets research
- polling techniques
- use analytics for commercial purposes