public relations manager
ISCO: 1222. Skills: 113. Essential: 27.
Essential skills
- advise on public image
- advise on public relations
- analyse external factors of companies
- build community relations
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop media strategy
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- liaise with local authorities
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- public relations
- reputation management
- rhetoric
- strategic planning
- use different communication channels
Supporting skills
- advertising techniques
- advise on communication strategies
- advocate a cause
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- apply social media marketing
- apply strategic thinking
- approve advertising campaign
- archive documentation related to work
- build business relationships
- build international relations
- business communication
- business strategy concepts
- carry out forum moderation
- collaborate in the development of marketing strategies
- company policies
- compile content
- content marketing strategy
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- create solutions to problems
- desktop publishing
- develop creative ideas
- develop professional network
- develop promotional tools
- disseminate internal communications
- document project progress
- draw conclusions from market research results
- ensure cross-department cooperation
- ensure information transparency
- establish communication with foreign cultures
- ethics of sharing work through social media
- European Structural and Investment Funds regulations
- evaluate advertising campaign
- evaluate employees
- examine advertisement layout
- forecast organisational risks
- give live presentation
- government policy implementation
- government representation
- grammar
- graphic design
- humanitarian aid actors
- identify clients' needs
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- make price recommendations
- manage account department
- manage budgets
- manage contracts
- manage creative department
- manage development of promotional material
- manage media services department
- manage online communications
- manage project metrics
- manage staff
- manage the handling of promotional materials
- manage visual communications
- marketing department processes
- marketing principles
- monitor political campaigns
- monitor political conflicts
- office software
- perform business analysis
- perform fundraising activities
- perform project management
- political campaigning
- political parties
- political science
- pricing strategies
- proofread text
- provide cost benefit analysis reports
- psychological concepts
- recruit employees
- represent the organisation
- search engine optimisation
- social media management
- speak different languages
- survey techniques
- types of media
- use analytics for commercial purposes
- work closely with news teams
- writing style guides