chief marketing officer
ISCO: 1221. Skills: 63. Essential: 26.
Essential skills
- align efforts towards business development
- analyse consumer buying trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- business management principles
- content marketing strategy
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- interpret financial statements
- liaise with managers
- make data-driven decisions
- manage profitability
- market analysis
- market pricing
- marketing mix
- plan marketing campaigns
- plan marketing strategy
- services marketing
- study sales levels of products
- track key performance indicators
- use analytics for commercial purposes
Supporting skills
- analyse supply chain strategies
- communicate with customer service department
- conduct online competitive analysis
- consumer law
- coordinate marketing plan actions
- customer insight
- customer segmentation
- develop public relations strategies
- e-commerce systems
- financial capability
- graphic design
- impart business plans to collaborators
- implement marketing strategies
- international trade
- liaise with advertising agencies
- manage budgets
- manage development of promotional material
- manage yield
- market entry strategies
- marketing analytics
- neuromarketing techniques
- online ads campaign techniques
- perform market research
- plan social media marketing campaigns
- printing techniques
- project management
- prospect new customers
- quality assurance methodologies
- relationship marketing
- reputation management
- social media marketing techniques
- statistics
- subsidiary operations
- trading law
- trendwatching
- use theoretical marketing models
- web strategy assessment