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marketing analytics

The set of processes for employing data to improve the effectiveness of marketing activities. It involves analysing metrics such as the Return on Investment (ROI) for identify opportunities of improvement.

Occupations using this skill

Showing up to 500 results. Essential first.

digital marketing manager
Essential
market research analyst
Essential
marketing consultant
Essential
marketing manager
Essential
business analyst
Supporting
chief marketing officer
Supporting
data analyst
Supporting
data scientist
Supporting
marketing assistant
Supporting
statistician
Supporting