advertising media planner
ISCO: 2431. Skills: 42. Essential: 14.
Essential skills
- advertising techniques
- cooperate with colleagues
- cope with challenging demands
- copyright legislation
- create media plan
- create media schedule
- digital media
- market research
- media planning
- meet deadlines
- meet expectations of target audience
- perform media outlets research
- types of media
- work with advertising professionals
Supporting skills
- analyse business model
- apply statistical analysis techniques
- approve advertising campaign
- below-the-line technique
- buy advertising space
- conduct public presentations
- coordinate advertising campaigns
- creatively use digital technologies
- data visualisation software
- demography
- develop inclusive communication material
- develop media strategy
- draw conclusions from market research results
- evaluate advertising campaign
- identify customer's needs
- interactive media
- manage budgets
- manage contracts
- monitor media industry research figures
- pay-per-click
- perform project management
- persuade clients with alternatives
- present arguments persuasively
- search engine optimisation
- social media management
- social media marketing techniques
- statistics
- study sales levels of products