spokesperson
ISCO: 2432. Skills: 35. Essential: 14.
Essential skills
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
- establish relationship with the media
- forming of public opinion
- give interviews to media
- perform public relations
- prepare presentation material
- protect client interests
- rhetoric
- use different communication channels
Supporting skills
- advise on public image
- advise on public relations
- analyse the comments of selected audiences
- apply diplomatic principles
- build business relationships
- build community relations
- develop professional network
- develop promotional tools
- digital communication and collaboration
- draft press releases
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- market research
- organise press conferences
- reputation management
- speak different languages
- types of media
- work closely with news teams