public relations officer
ISCO: 2432. Skills: 60. Essential: 28.
Essential skills
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- business communication
- communication principles
- conduct public presentations
- corporate social responsibility
- corporate sustainability
- develop communications strategies
- develop digital content
- develop public relations strategies
- digital communication and collaboration
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
Supporting skills
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- company policies
- compile content
- content marketing strategy
- coordinate advertising campaigns
- copyright legislation
- cost management
- develop creative ideas
- develop professional network
- develop promotional tools
- ethics of sharing work through social media
- follow the news
- give live presentation
- government representation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- psychological concepts
- social media management
- speak different languages
- types of media
- use analytics for commercial purposes
- work closely with news teams