category manager
ISCO: 1221. Skills: 58. Essential: 47.
Essential skills
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- channel marketing
- collaborate in the development of marketing strategies
- company policies
- conflict management
- consumer goods industry
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- cost management
- create annual marketing budget
- define measurable marketing objectives
- develop product design
- ensure client orientation
- evaluate marketing content
- identify potential markets for companies
- identify suppliers
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- maintain relationship with suppliers
- manage budgets
- manage inventory
- manage profitability
- market participants
- market pricing
- market research
- marketing mix
- negotiate sales contracts
- perform market research
- perform multiple tasks at the same time
- perform product planning
- perform project management
- perform risk analysis
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- select optimal distribution channel
- store design layout
- study sales levels of products
- track key performance indicators
Supporting skills
- abide by business ethical code of conducts
- brand marketing techniques
- communication principles
- create solutions to problems
- develop professional network
- employment law
- ensure cross-department cooperation
- inspect data
- report accounts of the professional activity
- teamwork principles
- use different communication channels