digital marketing manager
ISCO: 1221. Skills: 49. Essential: 29.
Essential skills
- analyse consumer buying trends
- apply social media marketing
- brand marketing techniques
- company policies
- conduct online competitive analysis
- design brand's online communication plan
- develop digital content
- digital communication and collaboration
- digital marketing techniques
- digital media
- e-commerce systems
- identify new business opportunities
- integrate marketing strategies with the global strategy
- marketing analytics
- mobile marketing
- neuromarketing techniques
- online ads campaign techniques
- perform business analysis
- perform customers’ needs analysis
- perform market research
- plan digital marketing
- plan marketing campaigns
- plan social media marketing campaigns
- set brand positioning
- social media management
- social media marketing techniques
- use e-services
- web analytics
- web strategy assessment
Supporting skills
- advertising techniques
- apply customer engagement strategy
- carry out event management
- conduct search engine optimisation
- content marketing strategy
- creatively use digital technologies
- data protection
- ethics of sharing work through social media
- execute email marketing
- execute marketing plan
- implement marketing strategies
- interactive media
- manage staff
- pay-per-click
- perform online data analysis
- perform project management
- relationship marketing
- reputation management
- services marketing
- stimulate creativity in the team