marketing consultant
ISCO: 2431. Skills: 58. Essential: 24.
Essential skills
- analyse external factors of companies
- analyse internal factors of companies
- carry out strategic research
- conduct research interview
- document project progress
- identify customer requirements
- identify market niches
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- maintain relationship with customers
- management consulting
- market analysis
- market pricing
- marketing analytics
- marketing mix
- marketing principles
- plan marketing strategy
- pricing strategies
- project management
- respond to enquiries
- services marketing
- use consulting techniques
- use different communication channels
- use theoretical marketing models
Supporting skills
- advertising techniques
- brand marketing techniques
- channel marketing
- conduct online competitive analysis
- conduct search engine optimisation
- coordinate marketing plan actions
- copyright legislation
- creatively use digital technologies
- customer insight
- customer service
- define technical requirements
- develop creative ideas
- digital marketing techniques
- e-commerce systems
- evaluate marketing content
- financial capability
- international trade
- interpret financial statements
- issue sales invoices
- liaise with advertising agencies
- make strategic business decisions
- neuromarketing techniques
- online ads campaign techniques
- perform market research
- plan digital marketing
- plan marketing campaigns
- plan social media marketing campaigns
- relationship marketing
- reputation management
- sales strategies
- social media management
- social media marketing techniques
- use analytics for commercial purposes
- web strategy assessment