advertising manager
ISCO: 1222. Skills: 55. Essential: 33.
Essential skills
- advertising techniques
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- corporate social responsibility
- develop communications strategies
- develop creative ideas
- develop public relations strategies
- diplomatic principles
- draft press releases
- draw conclusions from market research results
- establish relationship with the media
- forming of public opinion
- give interviews to media
- identify customer's needs
- integrate strategic foundation in daily performance
- manage budgets
- manage contracts
- market research
- organise press conferences
- perform project management
- perform public relations
- prepare presentation material
- protect client interests
- provide cost benefit analysis reports
- rhetoric
- strategic planning
- use different communication channels
Supporting skills
- advise on communication strategies
- approve advertising campaign
- business strategy concepts
- collaborate in the development of marketing strategies
- desktop publishing
- develop inclusive communication material
- evaluate advertising campaign
- examine advertisement layout
- give live presentation
- graphic design
- make price recommendations
- manage account department
- manage creative department
- manage media services department
- manage project metrics
- manage staff
- manage the handling of promotional materials
- pricing strategies
- receive actors' resumes
- recruit employees
- reputation management
- use analytics for commercial purposes