market research analyst
ISCO: 2431. Skills: 72. Essential: 27.
Essential skills
- advise on market strategies
- analyse consumer buying trends
- analyse economic trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse market financial trends
- consumer goods industry
- demography
- digital data processing
- draw conclusions from market research results
- identify customer's needs
- identify market niches
- identify potential markets for companies
- make strategic business decisions
- market research
- marketing analytics
- marketing department processes
- marketing mix
- marketing principles
- perform market research
- prepare market research reports
- prepare presentation material
- present reports
- quantitative analysis
- statistics
- trendwatching
- visual presentation techniques
Supporting skills
- analyse big data
- analyse supply chain trends
- apply knowledge of human behaviour
- apply statistical analysis techniques
- apply technical communication skills
- build predictive models
- business analysis
- collaborate in the development of marketing strategies
- conduct public surveys
- conduct qualitative research
- conduct quantitative research
- conduct research interview
- customer insight
- customer segmentation
- customer service
- data quality assessment
- database
- deliver visual presentation of data
- design questionnaires
- document interviews
- document project progress
- establish data processes
- evaluate interview reports
- follow the news
- forecast economic trends
- gather data
- information confidentiality
- interview techniques
- keep updated on innovations in various business fields
- LDAP
- LINQ
- manage data
- manage database
- MDX
- N1QL
- perform business analysis
- perform data analysis
- perform project management
- psychology
- query languages
- resource description framework query language
- SPARQL
- study website behaviour patterns
- tabulate survey results
- XQuery