marketing manager
ISCO: 1221. Skills: 169. Essential: 33.
Essential skills
- align efforts towards business development
- analyse business plans
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- manage profitability
- market pricing
- market research
- marketing analytics
- marketing mix
- organise participation in local or international events
- perform market research
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- relationship marketing
- services marketing
- study sales levels of products
- track key performance indicators
Supporting skills
- abide by business ethical code of conducts
- accounting techniques
- analyse data about clients
- analyse supply chain strategies
- apply social media marketing
- apply strategic thinking
- approve advertising campaign
- arrange event needs
- assess financial viability
- assist in developing marketing campaigns
- authoring software
- behavioural science
- below-the-line technique
- business intelligence
- capture people's attention
- carry out forum moderation
- carry out sales analysis
- channel marketing
- communicate with customers
- communication principles
- company policies
- conduct mobile marketing
- conduct online competitive analysis
- conduct search engine optimisation
- conflict management
- consumer law
- content development processes
- contract law
- coordinate events
- cost management
- create content title
- create media plan
- create solutions to problems
- customer insight
- customer segmentation
- define geographic sales areas
- develop business plans
- develop online community plan
- develop product design
- develop professional network
- e-commerce systems
- employment law
- ensure client orientation
- ensure cross-department cooperation
- estimate profitability
- evaluate advertising campaign
- evaluate performance of organisational collaborators
- examine advertisement layout
- financial capability
- follow up online user requests
- forecast catering services
- forecast sales over periods of time
- hire human resources
- identify ICT user needs
- identify market niches
- identify suppliers
- implement marketing strategies
- implement sales strategies
- information confidentiality
- inspect data
- integrate headquarter's guidelines into local operations
- international trade
- interpret financial statements
- investigate customer complaints of food products
- keywords in digital content
- liaise with advertising agencies
- liaise with distribution channel managers
- liaise with managers
- maintain relationship with suppliers
- make strategic business decisions
- manage accounts
- manage budgets
- manage content development projects
- manage content metadata
- manage distribution channels
- manage event structure installation
- manage feedback
- manage inventory
- manage schedule of tasks
- manage staff
- manage the handling of promotional materials
- market entry strategies
- market participants
- marketing management
- marketing principles
- merchandising techniques
- motivate employees
- negotiate improvement with suppliers
- negotiate sales contracts
- negotiate terms with suppliers
- neuromarketing techniques
- online ads campaign techniques
- online moderation techniques
- organise on-site amenities
- perform multiple tasks at the same time
- perform online data analysis
- perform product planning
- perform project management
- perform risk analysis
- plan events
- plan social media marketing campaigns
- prepare exhibition marketing plan
- prepare visual data
- present arguments persuasively
- produce sales reports
- project management
- promote event
- provide written content
- public relations
- recruit personnel
- report accounts of the professional activity
- reputation management
- research website users
- sales argumentation
- sales department processes
- sales strategies
- search engine optimisation
- select optimal distribution channel
- set sales goals
- social media management
- social media marketing techniques
- statistics
- store design layout
- supervise sales activities
- teach marketing principles
- teamwork principles
- telemarketing
- trading law
- translate requirement concepts into content
- use analytics for commercial purposes
- use content management system software
- use different communication channels
- use theoretical marketing models
- web analytics
- web strategy assessment
- write work-related reports